The Resume Man

How a STORY Film SERIES helped a QUIRKY RESUME WRITER DISCOVER HIS PERSONAL BRAND

How a STORY Film helped a dance PROGRAM grow their community and identity

WHAT'S THE STORY?

Dan the Resume Man (Dan Catalan) is a resume writer and career specialist who needed a distinctive brand identity to differentiate himself in a competitive market increasingly dominated by generic AI-generated content.

Together, we created a web series of six short, creative brand films that helped uncover and express Dan’s naturally quirky and colorful personality.

Each film tells a playful story of Dan assisting a client through a career challenge, turning the typically mundane task of resume writing into an emotionally engaging experience.

CHALLENGE • CHALLENGE • CHALLENGE • CHALLENGE • CHALLENGE •

THIS TIME, IT'S PERSONAL

Dan had the writing chops and the passion, but standing out in a sea of sameness was the real challenge.

The Challenges:

Standing Out: Competing with countless resume writers offering similar services
Defining His Brand: Struggled to express his personality and human-centered approach
AI Competition: Risked sounding robotic in an industry shifting toward automation
Emotional Disconnect: Hard to show the feeling behind his work

He needed visuals that didn’t just describe what he did, but show who he was.

SOLUTION • SOLUTION • SOLUTION • SOLUTION • SOLUTION •

NOT ALL HEROS WEAR SERIF

To bring Dan’s personality to the surface, I created a series of six short films. Quirky and colorful, they framed Dan as a kind of resume superhero, saving clients from the soul-sucking world of the job hunt.

The Solution:

Six Mini Films: A creative web series with a unique offbeat charm
Bold Visual Style: Colorful, weird, with a bit of Wes-Anderson-style quirkiness
Story-Driven: Each piece told a micro-narrative that made resume writing feel human, not transactional

Part portfolio, part personality piece: it was nothing the resume world had seen before.

RESULT • RESULT • RESULT • RESULT • RESULT • RESULT •

MAN OVER MACHINE

The series brought out what most people miss about resume writing: the emotion behind it.

The Results:

Clarified Personal Brand: A story-first visual identity that actually felt like himself
Client Reconnection: Reignited relationships with old clients and drew in new ones
Market Differentiation: Separated Dan from the cut-and-paste crowd with an undeniable voice
AI Contrast: Positioned Dan as a real human in a field quickly filling with thoughtless content

Because people don’t hire resumes, they hire people

WATCH THE SERIES

Play

This is where we start

Not a pitch. A conversation.